Wills Busniess
In crafting the visual identity for Wills, we focused on three pillars: trust, clarity, and momentum.
These values shaped every detail from color palette to type hierarchy to reflect Wills as a forward-thinking and credible financial platform.
Coming soon
Know More
A clean, confident visual identity designed for a financial platform focused on opportunity and growth. The brand blends reliability with innovation, helping Wills stand out in a competitive market.
A Bold Identity for a Smarter Financial Future.
Wills is more than just a financial platform it's a gateway to smarter investing and financial clarity. Our goal was to design a brand that speaks to ambition and reliability.
The result is a sleek, modern identity system that builds trust while remaining flexible for future expansion. From typography to color logic, every visual choice is rooted in strategic intent.
Problem
Financial platforms often face the challenge of looking either too cold and corporate — or too casual to be trusted. Wills needed to stand out with a brand identity that balanced innovation with authority.
We had to design something bold enough to be memorable, yet grounded enough to feel secure and credible to its users.
In a highly saturated financial market, most brands struggle to differentiate themselves visually while still maintaining trust and authority. Many platforms either look outdated or rely on overly generic branding that fails to connect with modern users.
Wills needed a visual identity that would break through the noise one that feels fresh, innovative, and future-focused, without compromising credibility. The challenge was to strike the right balance between professional and modern, trustworthy and ambitious.
Solution
A visually striking yet professional brand system designed for credibility and growth.
We built a clean identity with purposeful contrast: strong typography to convey leadership, and a calming color system to communicate trust. The icon and wordmark are sharp and modern, creating a sense of upward momentum.
From pitch decks to product screens, Wills now has a scalable visual language that connects with both investors and everyday users alike.
Concept
Designed to make finance feel focused, transparent, and empowering.
The concept behind Wills’ identity revolves around movement and structure. Clean lines, open space, and a confident tone reflect both the clarity of the platform and the opportunity it presents.
The visual language is designed to grow with the brand flexible enough for digital expansion, bold enough to remain memorable in a crowded market.
More Works
(GQ® — 02)
©2024
Wills Busniess
In crafting the visual identity for Wills, we focused on three pillars: trust, clarity, and momentum.
These values shaped every detail from color palette to type hierarchy to reflect Wills as a forward-thinking and credible financial platform.
Coming soon
Know More
A clean, confident visual identity designed for a financial platform focused on opportunity and growth. The brand blends reliability with innovation, helping Wills stand out in a competitive market.
A Bold Identity for a Smarter Financial Future.
Wills is more than just a financial platform it's a gateway to smarter investing and financial clarity. Our goal was to design a brand that speaks to ambition and reliability.
The result is a sleek, modern identity system that builds trust while remaining flexible for future expansion. From typography to color logic, every visual choice is rooted in strategic intent.
Problem
Financial platforms often face the challenge of looking either too cold and corporate — or too casual to be trusted. Wills needed to stand out with a brand identity that balanced innovation with authority.
We had to design something bold enough to be memorable, yet grounded enough to feel secure and credible to its users.
In a highly saturated financial market, most brands struggle to differentiate themselves visually while still maintaining trust and authority. Many platforms either look outdated or rely on overly generic branding that fails to connect with modern users.
Wills needed a visual identity that would break through the noise one that feels fresh, innovative, and future-focused, without compromising credibility. The challenge was to strike the right balance between professional and modern, trustworthy and ambitious.
Solution
A visually striking yet professional brand system designed for credibility and growth.
We built a clean identity with purposeful contrast: strong typography to convey leadership, and a calming color system to communicate trust. The icon and wordmark are sharp and modern, creating a sense of upward momentum.
From pitch decks to product screens, Wills now has a scalable visual language that connects with both investors and everyday users alike.
Concept
Designed to make finance feel focused, transparent, and empowering.
The concept behind Wills’ identity revolves around movement and structure. Clean lines, open space, and a confident tone reflect both the clarity of the platform and the opportunity it presents.
The visual language is designed to grow with the brand flexible enough for digital expansion, bold enough to remain memorable in a crowded market.
More Works
(GQ® — 02)
©2024
Wills Busniess
In crafting the visual identity for Wills, we focused on three pillars: trust, clarity, and momentum.
These values shaped every detail from color palette to type hierarchy to reflect Wills as a forward-thinking and credible financial platform.
Coming soon
Know More
A clean, confident visual identity designed for a financial platform focused on opportunity and growth. The brand blends reliability with innovation, helping Wills stand out in a competitive market.
A Bold Identity for a Smarter Financial Future.
Wills is more than just a financial platform it's a gateway to smarter investing and financial clarity. Our goal was to design a brand that speaks to ambition and reliability.
The result is a sleek, modern identity system that builds trust while remaining flexible for future expansion. From typography to color logic, every visual choice is rooted in strategic intent.
Problem
Financial platforms often face the challenge of looking either too cold and corporate — or too casual to be trusted. Wills needed to stand out with a brand identity that balanced innovation with authority.
We had to design something bold enough to be memorable, yet grounded enough to feel secure and credible to its users.
In a highly saturated financial market, most brands struggle to differentiate themselves visually while still maintaining trust and authority. Many platforms either look outdated or rely on overly generic branding that fails to connect with modern users.
Wills needed a visual identity that would break through the noise one that feels fresh, innovative, and future-focused, without compromising credibility. The challenge was to strike the right balance between professional and modern, trustworthy and ambitious.
Solution
A visually striking yet professional brand system designed for credibility and growth.
We built a clean identity with purposeful contrast: strong typography to convey leadership, and a calming color system to communicate trust. The icon and wordmark are sharp and modern, creating a sense of upward momentum.
From pitch decks to product screens, Wills now has a scalable visual language that connects with both investors and everyday users alike.
Concept
Designed to make finance feel focused, transparent, and empowering.
The concept behind Wills’ identity revolves around movement and structure. Clean lines, open space, and a confident tone reflect both the clarity of the platform and the opportunity it presents.
The visual language is designed to grow with the brand flexible enough for digital expansion, bold enough to remain memorable in a crowded market.
More Works
©2024